Enthusiasm and compassion at the heart of every campaign

Galway, Ireland

2010 - 2016

The Early Days

It all started in July 2007, when our Founder, Conor, received the gift of a laptop on his 9th birthday. Realizing shortly after that it didn’t cost money to “subscribe” to a channel, Conor became intrigued with YouTube as a platform – consuming content from the likes of Fred Figglehorn, Shane Dawson and many others. Conor soon started creating content himself, trying to build an audience – mainly anything and everything soccer related.

Centus was founded in May 2013, with the goal to help YouTubers grow and to make money from ads on their content.

In 2015, aged 17, Conor successfully pitched to his parents via a Powerpoint Presentation to drop-out of high-school so he could go “all-in” on Centus. In the months after, Centus signed various creators to its roster, doing its first “brand deal” with a Korean cosmetics business, LANEIGE, in October 2015.

2017

Direct to Consumer

In early 2017, off the back of some successful side projects helping user acquisition teams at burgeoning Direct to Consumer brands, Conor realized Centus could actually help more creators by focusing his efforts on helping brands

So, Centus decided to focus its efforts working on behalf of brands, initially helping disruptive brands like Skillshare, Honey, quip and Dollar Shave Club build their influencer programs

Centus and its impact grew quickly, driving millions of dollars in trackable sales, supporting hundreds of creators every month, all while building a team and starting an office in Galway, Ireland

2023

Today

Centus has helped over 150 leading brands in building their influencer programs, driving hundreds of millions of dollars in trackable sales, while paying out over $100m to 5,000 independent content creators.

Centus has an enthusiastic team of 30 specialists who are experts in building successful customer acquisition programs with influencers, while ensuring creators are consistently receiving compelling opportunities for partnerships.

Centus is one of the leading influencer marketing agencies helping brands. It is on track to continue helping the largest brands build successful influencer programs over the coming years, all while supporting independent creators to the tune of hundreds of millions of dollars.

Our Team

When you started at Centus:

XX

Favourite creator:

XX

Hobbies:

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Conor O'Flaherty
Founder

When you started at Centus:

January 1st, 2015

Favourite creator:

Hobbies:

Danielle Mellett
VP of Media

When you started at Centus:

March 26th, 2018

Favourite creator:

Mary Skinner

Hobbies:

Reading, listening to Taylor Swift, and cooking/baking!

Annie Stimson
Senior Media Manager

When you started at Centus:

January 16th, 2019

Favourite creator:

Caroline Winkler

Hobbies:

Swimming, Tennis, Cooking

Danielle Mondazzi
Manager, Campaigns

When you started at Centus:

March 25th, 2019

Favourite creator:

Cecilia Blomdahl

Hobbies:

Travel, Reading, Strong Coffee, Vintage clothes and homeware shopping

Bettina Gunn Portelli
Senior Manager, Campaigns

When you started at Centus:

March 26th, 2019

Favourite creator:

AmazingPhil

Hobbies:

Hiking, Swimming, Gaming, Reading, Cooking

Jill Lydon
Senior Media Manager

When you started at Centus:

June 26th, 2019

Favourite creator:

Whitney Simmons

Hobbies:

Running, music, travel, health/wellness, and anything outside!

Olivia Egan
Media Associate

When you started at Centus:

August 7th, 2019

Favourite creator:

Kendall Rae

Hobbies:

Reading, Cooking, Paddleboarding

Matthew McCluskey
Manager, Media Operations

When you started at Centus:

September 2nd, 2019

Favourite creator:

Daniel Inskeep

Hobbies:

Golf, Poker, Board Games, Watching too much YouTube

Andy Conaghy
Finance Manager

When you started at Centus:

January 13th, 2020

Favourite creator:

Bourbon Junkies

Hobbies:

Cycling, Gym & BBQ!

Rachel D'Arcy
Media Manager

When you started at Centus:

February 22nd, 2021

Favourite creator:

Brittany Broski

Hobbies:

Travelling, Live Music, Cooking

Sarah McAleer
Media Manager

When you started at Centus:

February 22nd, 2021

Favourite creator:

Zoe Sugg and Cody Ko (I can't choose!)

Hobbies:

Dancing, Summer Walks, Musical Theatre and Wine & Cheese!

Gabriella Tallafus
Media Associate, Campaigns

When you started at Centus:

March 2nd, 2021

Favourite creator:

It's a toss up between Alia Zaita & B.Jones Style

Hobbies:

Cooking, eating, watching people cook, thinking about food....oh and travel!

Bronagh Flynn
Campaign Manager

When you started at Centus:

March 22nd, 2021

Favourite creator:

Rachel Maksy

Hobbies:

Sewing, Wine and Horror Movies!

Lisa Miller
Media Associate

When you started at Centus:

September 7th, 2021

Favourite creator:

Samantha Jo

Hobbies:

Volunteering at animal shelters - ultimate dog lover!

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