Enthusiasm and compassion at the heart of every campaign

Galway, Ireland

2010 - 2013

Our Story

It all started in July 2007, when our Founder, Conor, received the gift of a Fijiutsu Siemens laptop on his 9th birthday. Realizing shortly after that it didn’t cost money to “subscribe” to a channel, Conor became intrigued with YouTube as a platform – consuming content from the likes of Fred Figglehorn, Shane Dawson and many others. Conor soon started creating content himself, trying to build an audience – mainly anything and everything soccer related.

Centus was founded in May 2013, with the goal to help YouTubers grow and to make money from ads on their content.

In 2015, aged 17, Conor successfully pitched to his parents via a Powerpoint Presentation to drop-out of high-school so he could go “all-in” on Centus. In the months after, Centus signed various creators to it’s roster, did it’s first “brand deal” and gained national recognition.

2013 - 2017

Growing...

In early 2017, off the back of some successful side projects helping user acquisition teams at start-ups, they realized they could help more creators by focusing efforts on helping brands.

So, Centus decided to focus it’s efforts working on behalf of brands, initially helping disruptive Direct-To-Consumer brands like quip, Skillshare and Dollar Shave Club acquire new customers through partnerships with content creators.

The business grew quickly, helping marketers drive millions of dollars in trackable sales, supporting hundreds of creators every month, all while building a team and starting an office in Galway, Ireland.

2017 - 2022

Our Future

Since then, Centus has helped over 150 leading brands build their influencer programs, and has paid out over $100m to over 5,000 independent content creators.

Centus has built a team of 30 specialists who are experts in building successful customer acquisition programs with influencers, while ensuring creators are consistently receiving compelling opportunities for partnerships.

Centus is one of the leading influencer marketing agencies helping brands. It is on track to continue helping the largest brands build successful influencer programs over the coming years, all while supporting independent creators to the tune of hundreds of millions of dollars.

Our Team

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Conor O'Flaherty
Founder

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Danielle Mellett
Manager, Media Planning

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Rachel D'Arcy
Media Associate Planning

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Bronagh Flynn
Media

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Emmet Flanagan
Coordinator, Creator Partnerships

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Yasmin Ryan
Coordinator, Creator Partnerships

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Jenna Cox
Media Associate, Planning

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Lisa McAteer

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Lisa Miller
Coordinator Campaigns

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Andy Conaghy

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Gabriella Tallafus

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Ross Brown
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Conor O'Flaherty
Founder

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Danielle Mellett
Manager, Media Planning

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Rachel D'Arcy
Media Associate Planning

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Bronagh Flynn
Media

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Conor O'Flaherty
Founder

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Danielle Mellett
Manager, Media Planning

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Rachel D'Arcy
Media Associate Planning

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Bronagh Flynn
Media

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Matthew McCluskey

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Sharon Casey Ledwidge
Account Managment

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