Function of Beauty is a custom hair care brand that makes unique products tailored to the hair, skin types, goals, and preferences of their customers
Function of Beauty approached us in 2018, wanting to partner with YouTube influencers who could efficiently drive new customers for them in North America and Europe.
We helped Function of Beauty build their YouTube influencer channel into one of their largest sources of new customer acquisition.
We helped them consistently increase spend into the channel, building varying levels of presence across 40 different YouTube creator categories, all while decreasing CACs and ensuring the booked media went live each month on time.
We aligned them with two thousand highly relevant and up and coming creators, some who have gone on to experience immense success (like Emma Chamberlain). We helped consistently bring their brand to the forefront of the minds of millions of 18-45 year old females, developing long-term, on-going partnerships with more than 750 independent creators
We’ve helped Function become the #1 hair care brand partnering with creators on YouTube, also helping them expand into retail stores like Target and Walmart
“Centus have the best account management out of anyone that I have worked with, making the day and job more seamless. Centus has helped us scale and continue to grow our influencer business significantly over the past three years..”