Honey is a free browser extension that searches for some of the best deals on the internet, saving people money across over 30,000 popular sites.
Honey approached us in 2018, wanting to partner with YouTube influencers who could efficiently drive new users for them in North America.
We helped Honey build their YouTube influencer channel into one of their largest sources of new customer acquisition, driving millions of trackable new users.
We helped Honey consistently increase spend into the channel, all while decreasing CACs and ensuring the booked media went live each month on time.
We aligned Honey with over one hundred highly relevant and up and coming creators, some who have gone on to experience huge success (i.e: Emma Chamberlain, Yes Theory, Safiya Nygaard). We helped consistently bring Honey’s brand to the forefront of the minds of millions of 18-45 year olds, developing long-term, on-going partnerships with more than one hundred independent creators.
Honey was bought by PayPal for $4bn in November 2019.