Skillshare is an online learning community for creators. Anyone can take an online class, watch video lessons, create projects, and even teach a class themselves.
Skillshare approached us in 2017, wanting to partner with YouTube influencers in creative categories like arts and animation, with the hopes to efficiently drive new sign-ups
We wanted to help Skillshare expand outside of their core categories of art/drawing to all types of creative careers. We focused on partnering with strong-performing influencers across photography, technology, education, productivity, self-care, DIY and more
We used the initial test data to test more aggressively into the creators and categories that were performing well, while developing ways to expand into new audience categories that could benefit from Skillshare.
Centus Manages: Creator Strategy // Media Planning + Buying // Creative // Legal + Compliance // Ad Operations // Payment // Reporting + Renewals // Content Usage
Since 2017, Skillshare has exponentially grown their influencer program and user base. Influencers has been their most effective channel in terms of new user acquisition, and they have consistently increased spend on the channel month over month.
Influencers is an always-on performance marketing channel for Skillshare. They have sponsored thousands of videos over the past few years, driving billions of views – this content is evergreen, and it continues to drive large volumes of new views and sign-ups everyday
We helped Skillshare partner with smaller, micro creators (many were new to creating content and building momentum), but we also focused on investing in larger creators who could drive higher numbers of sign-ups. In both cases, the goal was to create long-term, ongoing partnerships that would drive value for Skillshare, while supporting independent creators.
Additionally, we helped organised multiple “deeper” influencer partnerships for Skillshare, helping bring to life “Skillshare Originals” classes with top performing influencers like Brandon Woelfel (45,000 students), Jon Olsson (20,000 students), Bernadette Banner (12,000 students) and more
“We’ve been working with the Centus team for several years now and have had an extremely positive experience. The team is easy to work with but focused and driven to help drive impact for our company and our influencer marketing program, helping us grow our program 3-4x over three years and managing six figures of spend every month. It’d be very difficult to imagine my job without their help!”