Trade helps their customers discover new coffees from the USA’s top roasters. Trade matches their customers to their own personal selection of coffee and conveniently delivers it.
Trade approached us in 2018, wanting to partner with YouTube influencers who could efficiently drive new customers within the USA.
We paired Trade up with strong-performing influencers across a plethora of YouTube categories, like, coffee, culinary, entertainment, DIY, fitness, productivity, tech and travel. We used the learnings from those campaigns to build a wide-scale program that consistently performed strongly, partnering with influencers of all sizes.
We used our Past Performance tracker from other direct-response campaigns to determine the creators with the most potential, and we then used our Predicted Performance tool to gauge the estimated clicks, conversions and CACs. These helped us determine which creators we booked and at what price, allowing us to achieve a high success rate on a per-video basis.
Centus Managed: Campaign + Creator Strategy // Media Planning + Buying // Creative // Legal + Compliance // Ad Operations // Payment // Reporting + Renewals // Content Usage
We helped Trade build their YouTube influencer channel into one of their largest sources of new customer acquisition, driving tens of thousands of trackable new customers.
We helped consistently bring the Trade brand to the forefront of the minds of millions of 18-45 year olds interested, developing long-term, on-going partnerships with 50+ independent creators. We helped Trade consistently increase spend into the channel, all while decreasing CACs and ensuring the booked media went live each month on time.